The Consequences of Using PBNs

Tags: PBN, Private Blog Networks, Digital Marketing, Black Hat SEO

SEO world is really competitive and the race to reach the top of the search results is neverending. One tactic that promises quick results is the use of Private Blog Networks (PBNs). However PBNs are risky proposition that can have severe consequences for your website's health.

What is a Private Blog Network?

Tags: Private Blog Network, PBN, Blogs

A private blog network (PBN) is a group of blogs that are owned by the same entity. A blog network can either be a group of loosely connected blogs, or a group of blogs that are owned by the same company. The purpose of such a network is usually to promote other sites outside the network and therefore increase the search engine rankings or advertising revenue generated from online advertising on the sites the PBN links to.